Hear a little more about why we rebranded from raywenderlich.com to Kodeco
A little history first: raywenderlich.com started as a personal blog by Ray Wenderlich, our founder. As time went on, the blog began to grow, adding team members bit by bit, until today we have 28 company employees that help us keep things running, along with our team of 300+ content contributors from around the world who help produce the content you know and love at raywenderlich.com.
Ray has always been proud of the team, but as Ray moved more into the operational behind-the-scenes aspects of RW, and the size of the content team grew, he realized that the name of the site didn’t properly reflect the contributions of the team as a whole. In fact, changing the name of the site has been on Ray’s radar for years.
We’ve spent the better part of 2022 working with our entire team of contributors to come up with a name and brand that we felt better reflected what we do as a company, as a team, and as a community. And Kodeco is the result of those efforts.
Why now?
Even though Ray has been hoping to change the name of the site for years, it never felt like the “right time” to undergo a name change. We were busy growing the site, growing our content team, and growing our internal company as well. We’ve always been a lean organization, and on top of that, we knew it would always be a challenge to rename something that had become a mainstay in the world of mobile development.
However, in late 2021 we made the decision to move ahead with a new brand. As the saying goes, the best time to plant a tree was 50 years ago and the second-best time to plant a tree is today. With our teams helping to build out new site features, new products like bootcamps, and new platforms like Flutter, we knew that our new initiatives also needed a new brand and name to better reflect our global community, and to give us a broader foundation on which to grow in the future. Enter: Kodeco.